| Investment focus | Launched in June 2010 with more than £180 million of assets in four multi-asset class funds managed by Armstrong Investment Managers. At the core of their investment strategy is an emphasis on preserving capital, keeping clients wealthy regardless of the fortunes of the market, and measuring ‘real return’ versus inflation. |
| Corporate structure | Public limited company |
| Key products | Cautious Real Return, Cautious Distribution, Balanced Growth and Dynamic Growth |
| Investment vehicles | Managed funds |
| Founded | 2010 |
| Number of employees | 20 |
| Headquarters | London |
| Website | www.distinctionfunds.co.uk |